As an experienced Creative Director and Copywriter, I have worked with global companies such as Vice Media, Wunderman Thompson, Media Monks, and FCB, and have the distinction of being the first Korean creative copywriter for Wieden+Kennedy.

Since the pandemic began in 2020, I have thrived remotely at a Singapore advertising company, collaborating with teams from overseas offices to execute creative campaigns using a unique approach of remote filming, editing, and sound mixing, with locations including Amsterdam, Paris, and Buenos Aires. Currently, I enjoy thriving as a freelance Creative Director, working with advertising companies from New York, LA, London, Amsterdam, Singapore, Australia and Tokyo.

Some of my notable campaigns include Nike Korea’s "Choose Phenomenal," Binggrae Melona's “Melona is more Than Melona”," Tylenol's “My Own Headache Aid Today”, SK Networks Mintit's "Used Phone Laundry," Calvin Klein's "Happiness Beats Everything," Listerine's "Don't Gargle, Do Listerine," and Kakao's brand campaign "How Kakao Imagines." With an ability to manage teams up to 20 members, I believe I possess excellent resourcing skills, copywriting, brand strategy, conceptualization, production, presentation, and can confidently execute global-sized campaigns.

In addition, I have been writing, performing, and releasing rap music as the leader of the hip-hop group RAPZIL since 2004. I have been selected as a hip-hop artist of the Seoul Metropolitan and have released singles such as Too Late in 2022 and Too Past in 2023.

Journey to Harness the Creative Energy

Freelance Creative Director 2023.04 ~ 

• As an freelance Creative Director, Copywriter, and Transcreator, I collaborate with advertising companies worldwide. My expertise lies in propelling the presence of renowned global brands and local businesses in the Korean market.

• Google / YouTube Creative Studio Singapore - Planned and produced YouTube Korea's “Hit Pause” campaign as a creative director, working closely with the YouTube Singapore office

This global campaign aimed to create a healthy Internet culture, and we developed concepts, copies, and ideas that resonated with the Korean audience. By collaborating with eight prominent creators from YouTube Korea, we pioneered the concept of "‘If we wind backward’" to eradicate cyber violence while delivering engaging and informative content to users.

• Tower 28 - Crafted brand manifestos and social messages that aligned with Footlocker Korea's philosophy

• Hogarth Worldwide London - Tailored Beats by Apple brand videos that showcase the technology and philosophy of the brand to suit the Korean market

• Transperfect Amsterdam - Translated, localized, and adapted website and social campaign assets of various global brands such as La Prairie, Heineken, Bose, and Jaeger-LeCoultre to seamlessly connect with the Korean audience

Memebox 2023.01 - 2023.03 / Creative Director

• Oversaw the graphic design team, video team, photo team, and overall directing and resource management at the headquarters

I led the planning and production of global and local assets for Memebox's own cosmetic brands, namely I'm Meme, Kaja, Pony Effect. I spearheaded collaborations with departments such as Business Development and Business Management at Memebox. I formed Task Force Teams to drive the rebranding efforts for each brand, ensuring their identity and consistency were upheld. As the creative director at Memebox HQ, I actively engaged with key stakeholders in our U.S., China, and Taiwan branches to guarantee a cohesive brand experience. Furthermore, I played a pivotal role in conceptualizing and planning office renovation, contributing to the development of fresh ideas and concepts.

Freelance Creative Director 2022.09 ~ 12

• At the request of New York advertising company BL Creative, served as the head creative director of Calvin Klein Underwear Creative, overseeing the development of concepts, copies, videos, key visuals, and social assets

To convey a message of hope during the COVID-19 crisis, we enlisted Son Heung-min, renowned for his positive mindset, as a model. The campaign showcased Son Heung-min's joy and contrasted it with moments of pressure in the locker room, emphasizing the transformative power of happiness in CK underwear and jeans. Our campaign resonated with audiences worldwide, significantly boosting awareness and sales of CK jackets, jeans, and underwear featured in the campaign materials.

Thanks to the success of the underwear campaign, I was offered the opportunity to participate in the CK Jean, Jacket x Park Seo-jun project. Regrettably, due to scheduling conflicts, I was unable to join the project.

Kakao Entertainment (Studiok110 / Pagelab) 2022.01 - 09 / Creative Director

• As a creative director, collaborated with talented copywriters, art directors, PDs, and designers to execute and oversee multiple campaigns and key presentations

One notable campaign I led was the Binggrae Melona "Melona is more than Melona" campaign. Breaking the formula of traditional ice cream advertisements, we infused Binggrae's unique worldview of Binggraeus Kingdom and harnessed the power of the "Melona" meme. The embodiment of "The Duke of Melona, Ongte" as a character effectively conveyed the enduring presence of Melona over the past three decades. Garnering an impressive 8.17 million views, our campaign ranked sixth among all Binggrae advertising campaigns. Moreover, we developed and distributed KakaoTalk emoticons featuring "The Duke of Melona, Ongte," which successfully conveyed the campaign's message across various contexts.

I took on the responsibility of presenting, crafting compelling copy, and executing SK Networks Mintit's "Used Phone Laundry" campaign.  As a newcomer in the used phone trading market, Mintit needed a unique approach that would set them apart. Hence, we developed the concept of "Used Phone Laundry," highlighting Mintit's cutting-edge personal information deletion technology. Our campaign included a video portraying Mintit ATM devices as washing machines, an engaging Instagram campaign, as well as a collaborative activation called "Mintit Used Phone Laundry" with laundry company Wash & Joy, ensuring a consistent brand presence both online and offline. This campaign generated an impressive 8.72 million views and earned us recognition as a finalist at the 2022 YouTube Works Awards.

I also oversaw the planning and production of the Kakao brand campaign, "How Kakao Imagines." In a world where business and performance often obscure a brand's essence, we aimed to bring clarity to the beginning and end of Kakao as an IT company. Through a captivating documentary, we showcased the stories of Kakao's talented IT developers, highlighting their innovative thinking and small efforts that led to the creation of numerous Kakao services we enjoy today. To reach a wide audience, we implemented content strategies tailored for all media platforms, including YouTube's "How Kakao Imagine," "See What I Made," Instagram's "Con Diary," and the KakaoTalk channel "Monthly Kakao." Our efforts were rewarded with the prestigious 2022 & Award Grand Prix.

Freelance Creative Director 2021.08 ~ 12

• Mash Australia - contributed as a creative director in Korea to the global "The world is on Netflix" campaign

From an extraterrestrial perspective, we explored the reasons why Earthlings are captivated by Netflix. Our approach involved showcasing all the diverse and intriguing aspects of human life, culture, and lifestyle on Netflix. Through a dynamic stand-up comedy format, we unraveled the fascinating traditions and customs of Earthlings by country and cleverly linked them to the vast array of content available on the platform.

• Collaborated with 72 and Sunny Singapore as a creative director for "AIA" competition presentation

Our objective was to break away from the negative stereotypes surrounding insurance companies. To achieve this, we reimagined AIA's iconic lion as a bold and courageous symbol. Through captivating visuals, we communicated a powerful message that encourages individuals to embrace audacious challenges and embrace a limitless future with the support of AIA insurance.

MediaMonks APAC 2020.11 - 2021.07 / Contract Creative Director

• As the first Creative Director for the Seoul office setup, hired by the APAC Region Singapore, collaborated with Singapore, Tokyo, Australia, India, the Netherlands, and South America teams to conduct several successful campaigns

• Oversaw the winning global campaign 'Care for a Greener Kitchen' of LG Electronics
This ambitious project involved remote shooting in Amsterdam, remote editing in Paris, remote recording in Buenos Aires, and composition/sound mixing. To promote the image of LG's kitchen appliances in Europe, we developed a strategy that aligns with the European market and its eco-friendliness initiatives. The "Green Is the New Black" appealed to users' interests by combining various stories of races, genders, ages, and characters into the campaign. Our collaborative efforts resulted in successful campaigns across LG Electronics' major channels, including YouTube, Spotify, and SEO, Google Director's Mix appearing in the film, achieving significant results.

• Led the Korean launch campaign of "Eggs Born by the Land" by the Plant-based Egg JustEgg 
We developed a unique slogan named "Eggs Born by the Land". This liquid egg made from green beans in California is not only eco-friendly as it emits no carbon and does not use livestock, but it also offers an unmatched taste that was proven through street blind tests, which showed JustEgg's scramble to be more delicious than regular eggs. We developed content assets such as JustEgg's social media profile, recipes incorporating the product, and collaborations with fine dining chefs for brand activation to elevate brand value.

• Led the renewal of the website of Britannia, India's number one brand of biscuits
In partnership with the Singapore and Indian offices, the website was transformed to reflect the brand's value, which extends beyond biscuits to encompass a comprehensive foods company. Our team, equipped with a concept called "Exciting Goodness," created visuals, content, and copies that elevated the brand's image and built a platform with improved UI/UX.

• Participated in the competition presentation of HP Instant Ink campaign with the Australian office

VICE Media APAC 2020.01 - 2020.12 / Contract Creative Director

• Hired as the Creative Director of the Seoul office by the APAC HQ in Singapore

I collaborated with APAC offices in Hong Kong, Japan, Australia, and India, working closely with creative directors on multiple projects.

• Oversaw AB Inbev's Patagonia #Today's Patagonia" Campaign
Through competitive presentations, we successfully acquired Patagonia Beer as a new client. Our campaign positioned unfamiliar Patagonia Beer as the "Beer for All Adventures," seamlessly connecting it to both social and offline platforms.

• Led the AB Inbev Budweiser Budxbeats.com campaign
Universally, music is beer’s best friend. We created a platform for EDM indie musicians, and intentionally designed a framework that preserved musicians' freedom. The concept of "Unleashed" became the cornerstone of our success, permeating visuals, copies, and content. The Budxbeats platform, guided by the "Unleashed" brand guidelines, continued to thrive even after our agency's involvement ended. Our influence contributed to the rise of artists like BB, Seo Samuel, and Yura. AB Inbev's Budxbeats campaign received international recognition with the Creative X Silver International Creative Award and the cssdesignawards Special Kudos Award 2020 (UI, UX, Innovation), solidifying its success.

• Led the Jägermeister "Be the Meister x Balming Tiger" campaign

This user engagement campaign aimed to provide joy to users during the pandemic era through Jagermeister. Drawing on the spirit of collaboration, we developed the concept of "MVP - Music Video by People," where everyone contributes to create. Working with Balming Tiger, talented artists in various fields including AR filter developers, illustrators, and 3D motion graphics, we released music and AR filters on Instagram. Users who applied through the AR filters became the main characters in a captivating music video. This campaign effectively expressed the partnership between Jagermeister and the users, making it an iconic collaboration of our time.

• Led the KIA Motors x Venom2 "Let There Be Carnage" campaign

This campaign involved two clients: KIA Motors and Sony Pictures. I spearheaded the development and presentation of ideas and scripts for both companies. By cleverly integrating the main functions of Kia Motors into the prequel story of Venom 2, we aim to generate excitement among Venom movie fans while showcasing the movie’s easter eggs the innovative nature of KIA Motors. Although the movie's release was impacted by the indefinite extension caused by COVID-19, we successfully shifted the focus to highlight Kia Motors' innovation.

Wieden+Kennedy Tokyo 2018.08 - 2019.08 / Sr. Creative Copywriter

• As the first Korean creative copywriter by Wieden + Kennedy, played a key role in creative, copywriting, culture insights, and presentations for clients like Nike Korea, OB Beer, and Netflix

• As a creative copywriter, participated in Nike Korea's 'Choose Phenomenal' brand campaign
Our objective was to support the potential of Korean women who have faithfully fulfilled their societal roles. We developed the tagline, copywriting, video, and visual ideas under the strategy of showcasing that their normal is phenomenal, emphasizing the extraordinary achievements others may perceive as mediocrity. Using models such as Park Na-rae, Chung-ha, Amber, Ji So-hyun, and Park Sung-hyun, we created integrated video campaigns, outdoor advertising, Instagram #ShowPhenomenal, and offline festivals, reaching a remarkable milestone of 30 million views, the highest ever in Nike Korea. The campaign's tagline, "Choose Phenomenal," continues to be used as a popular hashtag across social media platforms, resonating with women and girls.

• Participated as a creative copywriter in AB Inbev Cass' 'Yass' campaign
This campaign aimed to celebrate the multiple choice moments that Gen Z experiences. We developed the tagline "YASS (Yes), CASS" and created compelling copywriting, key visuals, and video ideas to convey the message that any choice they make is valid. By utilizing trending and engaging topics, we successfully delivered the intended message, empowering young individuals to make decisions based on their own desires rather than societal expectations.

• As the creative director, led AB Inbev Stella Artois' #RighttoLeave campaign
We began with the question, "How many companies actually adhere to the 52-hour workweek?" The goal was to solidify the justification for maintaining this standard. By emphasizing adherence to the law, we created impactful videos and feed content using typography only, effectively delivering the message through YouTube and Instagram.

•  Contributed as a copywriter in AB Inbev Stella Artois' “’Become an Icon” campaign
This campaign targeted career-interrupted women who had to put their dreams on hold due to reasons such as childbirth. We showcased successful women such as Kim Yoon-ah, Kim Seo-hyung, and Song Eun-yi, who have continued their passions in various fields, to inspire others to persevere and pursue their first dreams. The campaign was recognized with the AB Inbev internal creative award, Creative X Gold.

•  As a creative copywriter, participated in the early ideas and presentations for the Netflix Kingdom Season 2 launch experiential campaign, "undead artifact"

Initially, we planned to implement real-time projection mapping. The campaign revolved around the concept of the spread of zombies from the south to the north during the Joseon Dynasty plague. Based on online voting results, we planned to capture the main gates of Busan, Daegu, Daejeon, and Seoul. However after consulting with the Cultural Heritage Administration, we altered the idea to align with their guidelines. 

Wunderman Thompson 2015.10 - 2018.08 / Creative Lead & Sr. Copywriter

• Led multiple campaigns and spearheaded new client acquisition at Wunderman Thompson as a senior copywriter and creative team leader

•  Oversaw the planning and production of the Nestle KitKat Korean market launch campaign “You are my lol You are my KitKat”

I Contributed local copywriting and brand launch ideas to successfully enter the market. We introduced the concept of "College Entrance Exam Cham" to boost sales during the limited promotional period from September to November. By implementing a package design change, it led to a remarkable increase of over 30% in sales.The campaign stablished Kit Kat as an iconic symbol of support for the 2017 Korean CSAT. It strengthened Kit Kat's positioning with the launch of the exclusive "Berry Good Luck" edition featuring the popular strawberry mochi flavor.

• Participated in the planning and production of the Ford Explorer “Everything is possible with Ford Explorer” campaign

Understanding the wide range of considerations for SUV users, such as usage, family, and capacity, we developed compelling copy and captivating visual ideas that showcased the Ford Explorer as the ideal vehicle for every moment. Shortly after the campaign, the Ford Explorer achieved remarkable success by topping the sales list in the competitive imported SUV category.

• Participated in the planning and production of the Ford Kuga diesel campaign

To promote the Ford Kuga diesel in a subtle yet effective way, we compared it to a well-known equivalent. Through a creatively crafted advertisement titled "If you're disappointed with Mr. Guan or Mr. Pasa," we highlighted the superior performance of the Ford Kuga within a short period. By playfully caricaturing competitors' equivalents, we positioned the Ford Kuga as the standout choice in the diesel car market.

• Participated in the planning and production of the Lincoln Continental launch campaign “There's nothing like it”

By executing an advertisement that resonated with the target audience's aspirations, this campaign successfully positioned the Lincoln Continental as a symbol of leadership, as the brand made a comeback after 14 years.

• Participated in the planning and production of the Lenovo Yoga Book launch campaign, “Let Humans Rest”

This campaign started by questioning the purpose of today’s advanced technology. With the idea of enhancing the convenience of human life, we won a competitive presentation and captured the audience's attention with the copy “Let Humans Rest.” Contrary to our competitors who focused solely on technical specifications, we emphasized the human-centric aspects of the Lenovo Yoga Book, which quickly become sold out. Our storytelling approach highlighted how Lenovo's advanced technology is designed to assist consumers, resulting in a campaign that garnered significant success.

• Oversaw the planning and production of Tylenol's "My own headache aid today"

Distinguishing itself from competitors that solely highlight quick relief, Tylenol, as the leading headache medicine brand, developed the concept of "small encouragement". The "My Own Headache Aid Today" campaign struck a chord with its story featuring a female boss (Kim Seo-hyung) and her female teammates. This emotionally resonant campaign has been on air for three years, receiving great love and appreciation for its relatable advertisements.

• Oversaw the planning and production of the Listerine campaign "Do Listerine, Not Gargle"

Despite rival Gargrin's significant media spending in smear campaign attacking Listerine over the pigmentation issue, we knew that consumers valued the refreshing benefit over the pigmentation aspect. With the “Do Listerine, Not Gargle” campaign under the concept of Listerine's own freshness, we recaptured the leading position in the mouthwash market.

• Oversaw the planning and production of the Expedia brand campaign "Discovery of Vacation"

This campaign aimed to capture the joy and precious moments that travelers experience during their vacation. We highlighted the small pleasures and values that come with a vacation, such as the father's laughter, the child's curiosity, and the serenity of nature. Through the "Discovery of Vacation" campaign, we successfully entered and established our presence in the travel app service market.

• Oversaw the planning and production of the digital campaign of Incruit's "Admission is Employment” 

Incruit’s had a disadvantage when market leaders such as SaramIn and Job Korea had extensive amount of  database and technological advancements. To differentiate ourselves, we introduced the concept of "Employment Is Preparedness, Not Information," with a focus on the Incruit Employment School Service. We executed a video series, microsites, outdoor, and bus advertisements featuring unique advertising formats and the slogan "Admission is Employment”, leading to unprecedented high views and site inflows, and winning the &Award Grand Prix.

• Participated in the planning and production of the Absolute ABSOLUT ME campaign

This campaign focused on creating an app tailored to users interested in Absolute Vodka and its use in making cocktails. The app allowed users to view and bookmark numerous cocktail recipes, find nearby bars that sell the cocktail using the map function, and earn digital stamps that accumulated as points. Users could exchange cocktails at a certain score and share information through the bulletin board. With app and microsite content development, and six years of service, the "ABSOLUT ME" successfully launched, and later evolved into a party called "ABSOLUT WE".

• Oversaw the planning and production of Chanel's “Where Beauty Starts” campaign

My responsibilities included planning and creating for the Coco Mademoiselle Launch Pop-up Store and commercial films, as well as creating ad copies for iconic products such as LES BEIGES, SUBLIMAGE, LE BLANC, and HYDRA BEAUTY.

• Oversaw the planning and production of Pulmuone Danon's Activia campaign “Open a New Chapter” 

With a strong focus on the product's health benefits, we developed the concept that '80% of health comes from the intestine' and incorporated it into the product packaging. Additionally, we created a brand manifesto advertisement featuring various Pulmuone Danon products.

• Oversaw planning and production of the G-STARR booth for 4:33 p.m.

The storytelling and activation of the worldview from new games such as Lost Kingdom and Mafia, sponsored by  4:33 p.m. were well received by game fans at the 2015 G-STAR.

• Oversaw planning and production of Pfizer Pharmaceutical's Prevena 13 “Just Once” campaign.

We conveyed the concept of preventing pneumococcus with just one dose in a simple and understandable way, aiming to deliver complex pharmaceutical information to the general public.

GREY Worldwide 2014.12 - 2015.04 / Sr. Copywriter

• Participated in the planning and production of the P&G Febreze “Febreze Family” campaign
We developed a family concept that can be used in various situations, featuring dad, mom, adolescent son, uncle, and date. To target specific users, we produced a video campaign and created large booths for grocery stores as a point of contact with consumers. Our work was recognized with a submission to the Cannes Advertising Festival in 2015.

• Participated in the planning and production of the Volvo Car Campaign, “Scandinavian Luxury”
Emphasizing Sweden as the root of Volvo, we reflected the market's trend of Nordic sensibility for the renewal of the brand, which was previously only recognized for its safety. We developed the concept of 'Scandinavian Luxury' and produced ads that followed it, with Volvo cars crossing boundaries between on and off. The promotion included a pop-up store in Garosu-gil, in collaboration with high-end Nordic brands and a campaign film with the message, 'Even the conditions of ownership should be dignified.'

• Participated in the competitive presentation, planning and production of the new Fulcare campaign, “Full Care for Onychomycosis”
The campaign aimed to target users with symptoms that are typically left unattended due to inconvenient treatment and busy lifestyles. Our plan was to emphasize the effectiveness and cumulative sales volume of Fulcare, creating a trend campaign that highlights its benefits.

• Involved in planning and producing the GSK products’ advertising campaign, particularly for their products Polident, Sensodyne, and Aquafresh 

To showcase the strengths of each product, we created an infomercial/testimonial films that highlighted their unique features and benefits, such as Polident's denture attachment, Sensodyne's specialized toothpaste for sensitive teeth, and Aquafresh's whitening feature.

• Planned and produced advertisements for the Hong Kong Tourism Authority

FCB Seoul 2013.04 - 2014.12 / Sr. Copywriter

• Participated in the planning and production of the "Daddy and Oreo" campaign for Dongseo Food's Oreo brand
To effectively promote the brand's symbol, "Twist, Lick, Dunk," we developed a heartwarming father and son love story that topped Korea's TVCF platform. The campaign included a series of commercials, including animated videos. To further engage consumers, we created a banner stand design for large stores and produced new product launch advertisements for Golden Oreo, Oreo Wafer Stick, and Oreo Thin.

•  Participated in the planning and production of the campaign "Eyeball Should Stay Still," the launching campaign for Bashrom Color Lens Natural

We leveraged the concept of elegant dance to seamlessly link it to the idea that the lenses do not rotate at any moment. This effectively conveyed the product's strength and unique selling point.

•  Participated in the planning and production of the Bashrom One-Day Lens campaign, "Why Can't One-Day Lenses Last One-Day?"
Building on Bashrom's product power and superior durability of 8-10 hours compared to competitors, we raised thought-provoking questions about the limitations of the one-day lens market. This impactful campaign challenged the market's perception and highlighted the value of Bashrom's offerings.

• Participated in the planning and production of the Nivea brand campaign, "I Want to Protect"
To rejuvenate the image of Nivea cream, a long-standing blue can, we successfully developed the concepts of "I feel greater love when our skin touches" and "I want to protect." These concepts effectively resonated with consumers and contributed to the brand's renewal.

• Participated in the planning and production of the Eucerin brand campaign and product campaign, "Applying Filler"
Through various intuitive copies, we created advertisements that positioned Eucerin as a professional aesthetic brand that surpasses simple cosmetics. By comparing Eucerin-a leading brand in the dermacosmetics market- to plastic surgery, we highlighted its effectiveness and conveyed a sense of trust and authority.

Creative Mosscato 2010.04 - 2013.04 / Jnr. Copywriter

• Participated in the production of SK Telecom's "Sprout!" campaign
We created advertisements that incorporated the "Sprout!" concept, highlighting high speed data technology during the hyper-competitive period for telecommunication companies. Additionally, we satirized the foot-running service of competitor KT while maintaining SK Telecom's position as the leading brand with a tag line “The telecommunication service that flies higher than feet.”

• Participated in the production of Orion's PocaChip “Not a Snack” campaign
We aimed to emphasize the originality of PocaChip compared to its competitor, Pringles. Our campaign, “It's not a snack, it's a fresh potato chip,” showcased PocaChip as a unique food made from actual fresh potatoes. The inclusion of Pringles' iconic mustache character added a touch of humor and garnered a positive response.

• Participated in Sony Portable Speaker “Take Out Sound” and Cybershot “The body gets thinner as the specification is added” campaigns

 We created advertisements that showcased the advantages of portable speakers during the time when takeout coffee market was booming. Additionally, we targeted the thick and heavy DSLR camera market and highlighted the benefits of Sony's compact and feature-rich cyber-shot cameras.

• Participated in the production of Black Yak Travel Shoes and Duo Bag Backpacks campaigns
We emphasized the versatility of Black Yak Travel Shoes in advertisements, showcasing its comfort as "The formula that long walking is tiring is wrong." and highlighting the safety of Black Yak Duo Bag with the concept of "Backpacks born through walking analysis and spinal science."

• Participated in campaigns for Pulmuone plant-based lactobacillus rice yogurt
Recognizing the difficulties faced by consumers in changing their diet or taste, we positioned the product as an easy and healthy food option for busy modern mornings. Our advertisement had the compelling copy, "If You Can't Change Your Morning."

• Participated in the launching campaign for Nature Valley Granola Bar, titled "A Delicious Piece of Nature"
We created brand slogans and advertisements that showcased the taste and health benefits of granola bars made from various nutritious grains.

• Participated in campaigns for KT&G’s new product offerings including Raison Cafe and Esse Tobacco

• Participated in creating brand advertisements for LH, focusing on refreshing and renewing the corporate image

• For a span of three years, responsible for the Korea Competency Association Consulting’s ad campaigns

Asia Republic, BBUL Communication 2007.09 - 2010.03 / Copywriter Intern

Ideation and copywriting for 

• SKT "Try Like T" campaign

• SKT 11th Street launch campaign

• SKT FPS game, Blackshot, launch campaign

• Samsung Electronics global campaign 

• LG Electronics global campaign 

• Donghwa Pharmaceutical Miero Fiber brand campaign

• Hyundai Pharmaceutical A Beauty in Pumpkin launch campaign

• Samsung C&T's Ramian brand campaign

• Dunlop tires, Dunlop Golf advertising campaigns