ABSOLUT VODKA: ABSOLUT ME.

This campaign focused on creating an app tailored to users interested in Absolute Vodka and its use in making cocktails. The app allowed users to view and bookmark numerous cocktail recipes, find nearby bars that sell the cocktail using the map function, and earn digital stamps that accumulated as points. Users could exchange cocktails at a certain score and share information through the bulletin board. With app and microsite content development, and six years of service, the "ABSOLUT ME" successfully launched, and later evolved into a party called "ABSOLUT WE".