Jägermeister - Be the Meister

GO OFF-SCRIPT “MUSIC VIDEO DIRECTED BY PEOPLE”

This user engagement campaign aimed to provide joy to users during the pandemic era through Jagermeister. Drawing on the spirit of collaboration, we developed the concept of "MVP - Music Video by People," where everyone contributes to create. Working with Balming Tiger, talented artists in various fields including AR filter developers, illustrators, and 3D motion graphics, we released music and AR filters on Instagram. Users who applied through the AR filters became the main characters in a captivating music video. This campaign effectively expressed the partnership between Jagermeister and the users, making it an iconic collaboration of our time.