NIKE KOREA : CHOOSE PHENOMENAL

Our objective was to support the potential of Korean women who have faithfully fulfilled their societal roles. We developed the tagline, copywriting, video, and visual ideas under the strategy of showcasing that their normal is phenomenal, emphasizing the extraordinary achievements others may perceive as mediocrity. Using models such as Park Na-rae, Chung-ha, Amber, Ji So-hyun, and Park Sung-hyun, we created integrated video campaigns, outdoor advertising, Instagram #ShowPhenomenal, and offline festivals, reaching a remarkable milestone of 30 million views, the highest ever in Nike Korea. The campaign's tagline, "너라는 위대함을 믿어 (Choose Phenomenal)," continues to be used as a popular hashtag across social media platforms, resonating with women and girls.