KITKAT: YOU’RE MY LOL YOU’RE MY KITKAT

I Contributed local copywriting and brand launch ideas to successfully enter the market. We introduced the concept of "College Entrance Exam Cham" to boost sales during the limited promotional period from September to November. By implementing a package design change, it led to a remarkable increase of over 30% in sales.The campaign stablished Kit Kat as an iconic symbol of support for the 2017 Korean CSAT. It strengthened Kit Kat's positioning with the launch of the exclusive "Berry Good Luck" edition featuring the popular strawberry mochi flavor.