I took on the responsibility of presenting, crafting compelling copy, and executing SK Networks Mintit's "Used Phone Laundry" campaign. As a newcomer in the used phone trading market, Mintit needed a unique approach that would set them apart. Hence, we developed the concept of "Used Phone Laundry," highlighting Mintit's cutting-edge personal information deletion technology. Our campaign included a video portraying Mintit ATM devices as washing machines, an engaging Instagram campaign, as well as a collaborative activation called "Mintit Used Phone Laundry" with laundry company Wash & Joy, ensuring a consistent brand presence both online and offline. This campaign generated an impressive 8.72 million views and earned us recognition as a finalist at the 2022 YouTube Works Awards.
