I also oversaw the planning and production of the Kakao brand campaign, "How Kakao Imagines." In a world where business and performance often obscure a brand's essence, we aimed to bring clarity to the beginning and end of Kakao as an IT company. Through a captivating documentary, we showcased the stories of Kakao's talented IT developers, highlighting their innovative thinking and small efforts that led to the creation of numerous Kakao services we enjoy today. To reach a wide audience, we implemented content strategies tailored for all media platforms, including YouTube's "How Kakao Imagine," "See What I Made," Instagram's "Con Diary," and the KakaoTalk channel "Monthly Kakao." Our efforts were rewarded with the prestigious 2022 & Award Grand Prix.
