INCRUIT: ADMISSION IS EMPLOYMENT
Incruit’s had disadvantage when market leaders such as SaramIn and Job Korea had extensive amount of database and technological advancements. To differentiate ourselves, we introduced the concept of "취업은 정보력이 아닌 준비력 (Employment Is Preparedness, Not Information)," with a focus on the Incruit Employment School Service. We executed a video series, microsites, outdoor, and bus advertisements featuring unique advertising formats and the slogan "입학이 입사다 (Admission is Employment)”, leading to unprecedented high views and site inflows, and winning the &Award Grand Prix.